AVP/DVP, Marketing & Communication - Business Development, SME Banking Division

1.    Marketing and Strategy

• Assist Division Head to develop and recommend marketing plans for endorsement by Management and Board of Directors;
• Assist Division Head to prepare write up on Division business activities, products and services offered to SMEs;
• Keep abreast of current political, economic, business and market conditions and latest industry developments;
• Develop, plan and execute marketing activities and campaign for SME Banking Division;
• Develop marketing collaterals (not limited to bunting, banners and flyers) for product programs under SME Banking Division; 
• Plan and manage A&P Budget for SME Banking Division;  
• Plan, execute and manage events for SME Banking Division;
• Plan and prepare product promotion calendar and ensure all promotions are executed as per timeline set

2.    Digital Initiative

• Assist HOD to develop, prepare and obtain approval on digital marketing collaterals from internal stakeholders;
• Assist HOD in business synergy activities between divisions related to marketing and branding; and
• Assist HOD in promoting and on-boarding eligible SME customers via digital marketing platforms.

Summary :

• Assist Head of Business Development
• Assist HOD in the Division’s overall business development and marketing.
• Perform any other duties/assignment as and when directed/assigned by the superior as per business requirement from time to time.
• High level internal and external communication dealing with various departments/divisions within the organization, as well as dealing with senior level contacts in customers’ organization, industry bodies and external organizations.
• Manage peer relationship with Business Units and Business Support within SME Banking Division as well as other departments/divisions within the Bank;
• Build Bank Islam Malaysia’s brand by communicating the relevant benefits to customers and public;
• Ensure adherence and compliance to all internal policies/guidelines and external regulatory requirements.

Job Requirements

• Minimum of 5 years' experience in banking and related industries.
• Proficient in oral and written English Language and Bahasa Malaysia.
• Good interpersonal and communications skills, able to deal and interact with people at all levels.
• Experienced in other Banking fields i.e. Business Banking, Structured Trade, Contract Finance and Trade Operation is added value.
• Good SME product knowledge.
• Sufficient knowledge in Shariah compliant banking product’s structures.
• Outgoing and marketing oriented
• Result driven and passion for budget achievement
• Team player, independent and excellent negotiation skills.
• Committed and is self-driven to achieve the overall goals set by the Division. 
• Ability to understand customer financing needs to ensure the delivery of appropriate facility structure.
• Good leadership skill and independent.