Assistant Vice President, Retail Digital Sales - Retail Digital Business Department

Summary

Responsible for digital sales initiative for Deposit & Cards products and campaign.

Duties and Responsibilities

Develop and Execute Digital Sales Strategies:

• Design and implement comprehensive digital sales strategies aligned with company goals and objectives.
• Identify target markets and segments, and tailor sales approaches to effectively reach and engage potential clients.
• Continuously assess and refine sales tactics to optimize results and stay ahead of industry trends.

Lead Generation and Prospecting:

• Conduct thorough research to identify potential leads and prospects within target industries and demographics.
• Utilize various online channels, including social media platforms, search engines, industry forums, and online directories, to generate leads.
• Initiate contact with prospects through personalized outreach efforts, such as email, cold calling, and networking events.
• Aggressively capitalizing digital marketing to improve CASATIA portfolio and number of new accounts to the Bank.
• Promote our CASATIA and attract new subscription to our CASATIA.
• Evaluate, identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention.
• Collaborate with creative & digital team and marketing teams to develop digital marketing activities to support campaign strategies and business goals.
• Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance product/campaign awareness in the digital space.
• Explore possibility of partnership with third party to implement alternative sales channel via digital and online platform.
• Any other duties/assignment as and when directed/assigned by the superior as per business requirement from time to time.

Client Relationship Management:

• Build and nurture strong relationships with clients to understand their business needs, challenges, and goals.
• Act as a trusted advisor to clients, providing expert guidance and recommendations on digital sales strategies and solutions.
• Maintain regular communication with clients to provide updates, address concerns, and ensure satisfaction with products or services.

Job Requirements

• Degree/Diploma in any discipline or equivalent.
• 6 years experiences in banking industry.
• Product Knowledge: Excellent understanding and knowledge of Bank’s product and digital marketing.
• Digital Marketing Skills: Good understanding of marketing channels and digital marketing tools.
• Interpersonal skills: Actively encourages and supports others to improve performance by sharing knowledge and personal experience with others.
• Digital Sales Expertise: Demonstrated proficiency in digital sales techniques, including lead generation, prospecting, and closing deals through online channels.
• Communication Skills: Excellent verbal and written communication skills to effectively engage with clients, convey complex ideas, and negotiate agreements.
• Negotiation Skills: Strong negotiation skills to navigate pricing discussions, overcome objections, and finalize sales agreements.
• Strategic Thinking: Ability to think strategically and develop innovative sales strategies to achieve and exceed targets.
• Relationship Building: Proven ability to build and maintain strong relationships with clients, colleagues, and industry contacts.
• Analytical Abilities: Strong analytical skills to interpret sales data, identify trends, and make data-driven decisions to optimize sales performance.
• Adaptability: Flexibility and adaptability to thrive in a fast-paced, dynamic environment and adjust strategies based on changing market conditions.
• Team Collaboration: Capacity to collaborate effectively with cross-functional teams, including marketing, product development, and customer support, to drive integrated sales and marketing efforts.