Brand and Marketing Executive

Summary

We are seeking a highly motivated and creative  Brand and Marketing Executive to join our dynamic team at Be U by Bank Islam. Reporting to the Marketing Lead, this role will play a pivotal part in shaping our brand identity and driving effective communication strategies across different customer segment. You will play a crucial role in increasing awareness and acquisition of our digital bank among the identified target segments.

Responsibilities

• Customer Segment:
  • Collaborate closely with the Segment Manager to identify and target key target segments, leveraging data analysis and market research to pinpoint the most promising demographics and psychographics.
  • Develop and implement effective strategies for engaging with target segments in various settings, including building partnerships with organizations, participating in events, and utilizing social media channels to establish a strong presence and foster meaningful connections.
  • Create engaging and informative content that addresses the unique financial needs and challenges of target segments, providing valuable insights on budgeting, money management, and financial literacy through both physical and online platforms.
  • Develop and execute targeted marketing campaigns featuring offers and promotions that resonate with different target segments, such as exclusive discounts, social media challenges, and personalized recommendations.
  • Conduct ongoing research by working closely with the Product & Design team to develop detailed user personas, gaining a deep understanding of their unique needs, preferences, pain points and behaviours to inform marketing strategies and product development.
  • Establish, manage, and coordinate ambassador programs to promote the digital bank among their peers, leveraging their influence to create a positive brand image and generate word-of-mouth referrals.
  • Track and measure the effectiveness of each target segments initiatives using key performance indicators (KPIs) to evaluate the impact of marketing efforts, identify areas for improvement, and optimize future campaigns.

• Branding and Marketing Communications:
  • Develop and maintain comprehensive brand guidelines and style guides to ensure consistent brand identity across all marketing materials.
  • Collaborate closely with design teams to ensure that all marketing materials adhere to established brand standards.
  • Contribute to the development and implementation of the overall brand strategy, aligning marketing efforts with the company's mission, vision, and values.
  • Assist in creating and executing effective communication plans for specific campaigns or initiatives, targeting both internal and external audiences to promote brand awareness, drive engagement, and achieve marketing objectives.
  • Play a key role in planning and executing product launch strategies, including preparing marketing collateral, coordinating with cross-functional teams, and monitoring launch progress to ensure successful market penetration.
  • Comfortable in doing copywriting work such as (but not limited to) PR pieces, blogs, texts for marketing collaterals e.g. Paid ads, social media and website.

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