Graphic & Multimedia Designer, Customer Experience Division

Duties & Responsibilities

1. Customer Experience Visual Design

• Design visual assets that support customer experience initiatives across digital channels including mobile applications, websites, social media, email communications, and digital campaigns.
• Translate complex banking products, services, and operational processes into clear and engaging visual formats such as infographics, explainer visuals, and educational content.
• Develop visual communication materials that enhance customer understanding and engagement across multiple customer touchpoints.

2. Multimedia & Motion Content Development

• Produce multimedia assets including motion graphics, short-form videos, animated explainers, and digital storytelling content to support customer experience campaigns and service communications.
• Create visual content that improves customer understanding and adoption of digital banking services.

3. Customer Touchpoint Design

• Develop design assets for key customer touchpoints including onboarding journeys, product education materials, chatbot visuals, service announcements, and help guides.
• Ensure consistency in visual experience across all customer-facing channels.

4. Cross-functional Collaboration

• Collaborate with Customer Experience strategists, digital product teams, UX designers, and marketing teams to develop customer-centric communication materials.
• Support initiatives aimed at improving customer journeys through effective visual communication and service design.

5. Brand & Design Governance

• Ensure all creative assets adhere to the bank’s brand guidelines and visual identity standards.
• Contribute to maintaining design consistency across customer-facing materials and service communications.

6. Creative Production Management

• Manage end-to-end design production from concept development to final delivery.
• Coordinate with internal stakeholders and external vendors when required for multimedia production.

Job Requirements

• Bachelor’s Degree in any of the following disciplines:Graphic Design / Multimedia Design / Visual Communication Design / Digital Media / Creative Multimedia / Animation / Motion Graphics or related design disciplines.
• Equivalent professional experience with a strong design portfolio will also be considered.
• 7 – 12 years of experience in graphic design, multimedia design, or digital visual communication.
• Proven experience producing multimedia, motion graphics, and digital content for digital platforms.
• Experience working in banking, fintech, digital platforms, or creative agency environments would be an added advantage.
• Experience designing for mobile platforms, digital services, or customer journeys is preferred.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
• Experience in motion graphics and video production.
• Familiarity with digital product design tools such as Figma or Sketch would be an advantage.
• Ability to translate complex ideas into clear and engaging visual narratives.
• Strong understanding of digital-first design and visual storytelling.