Manager House & Fixed Assets Financing, Retail Asset Division

1. Marketing Strategy

• Responsible for the development of campaigns, cross-selling activities, and programmes for HFA products.
• Conduct competitor analysis.
• Develop marketing plans to accelerate overall HFA portfolio growth.
• Provide relevant materials to branches/PFE pertaining to HFA products (e.g., product summaries, presentation slides, etc.).
• Develop marketing campaigns to ensure the Bank's competitiveness within the industry.
• Analyse competitors’ features and benefits by keeping abreast of the latest developments in the industry.

2. Product / Programme Implementation

• Attend to various processes to facilitate product implementation, such as issuance of memos and updates to the respective Operational Manuals/Guidelines.
• Develop relevant marketing collaterals to promote the product/programme.
• Conduct training and briefings for relevant personnel to facilitate their understanding of the product/programme.

3. Product / Programme Monitoring

• Monitor the performance of various financing schemes in which the Bank participates, such as Skim Rumah Pertamaku (SRP), Skim Syarikat Jaminan Kredit Perumahan (SJKP), and the Bank Islam–LPPSA scheme.
• Facilitate CAD and CRD on issues pertaining to abandoned housing projects.

4. Product & Business Support

• Conduct product training and briefings for relevant staff and departments from time to time.
• Attend to and resolve enquiries and complaints received from customers via the Contact Centre, Feedback Channel, Distribution Department, CAD, CRD, etc.

5. Empanelment of Housing Developers / Projects and Business Relationships & Collaboration

• Review the Developer Verification Sheet, including developer, director, and project information, prior to supporting approval.
• Coordinate with branches, regional offices, and relevant departments on matters pertaining to HFA.
• Strengthen and improve relationships with existing Tier 1/selected developers.
• Prepare EF empanelment performance statistics when required.
• Conduct periodic surveys on competitors’ rates, services, and offerings.
• Ensure adherence and compliance with all internal policies/guidelines and external regulatory requirements.

6. Credit-Related Matters

• Attend to queries from stakeholders on credit-related matters and provide advisory where applicable.

Job Requirements

• Minimum 15 years of relevant working experience, preferably in housing financing, credit, or product management within the banking industry.
• Possesses strong knowledge of financing documentation and credit matters.
• Excellent communication and interpersonal skills.
• Innovative and an active team player; committed, self-motivated, and results-oriented.
• Able to respond to and resolve issues or queries raised by customers, CAD, the Call Centre, etc., efficiently.
• Able to work independently.
• Experience working in a fast-paced business environment.
• Ability to perform multitasking activities with strong attention to detail.